e-auto — EV Car Brand Identity
Powering Tomorrow’s Drive
Project Overview
e-auto is a conceptual electric car (EV) brand focused on smart technology, clean energy, and next-generation driving experiences.
The goal was to create a bold, scalable, and future-ready brand identity that feels credible in the global automotive and electric vehicle market.
The goal was to create a bold, scalable, and future-ready brand identity that feels credible in the global automotive and electric vehicle market.
This project explores how branding can visually express electric performance, intelligence, and motion through a minimal yet powerful design system.
Project Objectives
◉ Create a distinctive EV car brand identity
◉ Balance automotive engineering + digital technology
◉ Design a system that scales across:
◉ Cars & exteriors
Position the brand as premium, modern, and future-focused
Brand Positioning
Industry: Electric Vehicles / Automotive
Category: EV Car Brand
Tone: Confident · Intelligent · Clean · Progressive
Category: EV Car Brand
Tone: Confident · Intelligent · Clean · Progressive
Brand Essence:
A smarter, electric way to drive forward.
Logo Concept & Symbol Logic
The e-auto logo is built around a deconstructed lowercase “e”, representing electric energy and motion.
Symbol Meaning:
◉ Circular geometry → Wheels, rotation, continuous movement
◉ Broken structure → Automation, digital systems, energy flow
◉ Minimal form → Precision engineering & modern automotive design
The symbol feels both mechanical and digital, making it suitable for EV cars, dashboards, apps, and future mobility systems.
Final Note
This project represents my approach to strategic brand identity design — combining concept, system thinking, and visual clarity to create brands that feel ready for the future.
WhatsApp For Inquiry: +8801624596892 - sparklinestudio@gmail.com