RELO — Web3 Brand Identity
Powering the Decentralized Future
Project Overview
RELO is a conceptual Web3 and blockchain brand identity designed to represent trust, decentralization, and continuous evolution.
The objective was to create a strong, symbol-led identity system that works seamlessly across digital products, crypto platforms, and decentralized ecosystems.
The objective was to create a strong, symbol-led identity system that works seamlessly across digital products, crypto platforms, and decentralized ecosystems.
The project focuses on clarity, scalability, and long-term relevance—key requirements for modern Web3 brands.
The Challenge
◉ Many Web3 brands face common identity problems:
◉ Logos that are too complex and hard to recognize
◉ Weak scalability for wallet icons, tokens, and dashboards
◉ Inconsistent visual systems across platforms
◉ Overuse of trends that age quickly
The challenge was to design a timeless, system-driven identity that feels trustworthy, modern, and future-ready—without visual noise.
The Goal
◉ Create a bold geometric symbol suitable for Web3 environments
◉ Ensure high recognition at small sizes
◉ Build a flexible identity system for apps, UI, NFTs, and branding
◉ Position the brand as confident, secure, and innovative
Concept & Strategy
The brand name RELO is derived from:
◉ Reliability
◉ Evolution
◉ Logic
◉ Optimization
RELO represents a brand that is built to evolve—adapting continuously within decentralized systems.
Logo Design
Symbol Concept
The logo is a custom geometric letter “R”, designed as a strong standalone symbol.
Symbol logic:
◉ R = Reliability / Revolution / Resilience
◉ Sharp angles represent precision and technology
◉ Diagonal movement suggests progress and momentum
◉ Balanced negative space ensures clarity and scalability
Final Result
RELO is a bold, scalable Web3 brand identity designed for decentralized digital ecosystems.
The project delivers a clear visual system that prioritizes function, recognition, and long-term relevance.
The project delivers a clear visual system that prioritizes function, recognition, and long-term relevance.